Mautic vs MailChimp: Full Comparison with Case Study

 

Mautic and Mailchimp both are very Popular Marketing Automation web application. You may be un-familiar with the name of Mautic, but this is the most popular and Open-Source, feature rich marketing automation web application. On the other hand, Mailchimp is most popular Paid Marketing Automation worldwide. So, a comparison of Mautic vs Mailchimp is important to light all the feature of both platforms with pros and cons.

Let’s have an introduction of both the applications:

Most Powerful Open-Source Automation Application

Mautic is an open-source marketing automation platform which can be downloaded and hosted on your server. Mautic provides a tiny free account too, if your need is more or you are any agency or enterprises then you can host with any good hosting partner. MediaPropel is the most reliable and affordable Mautic hosting partner nowadays in the industry. You can use it to generate leads through various of methods like opt-in forms, forms, landing pages and more, nurture your leads, create campaign and track your leads regularly.

You can track the those leads too, which are not registered with you, but visiting your websites, with their IP addresses. You can choose your Favourite SMTP too for sending hassle free mails. Here at mediapropel we also provide the SMTP service for our customers for keep their cost down as much as possible.

Mautic’s main area of function is Email automation, generate leads, nurture your leads, engage your leads, track your brand mention on social media and many more. These all are free, you only have to pay for servers and your sent mails. Most affordable automation application in the market, if you choose your hosting partner wisely. We at mediapropel recommend you only 2 mautic hosting providers, first we MediaPropel.com and the second is the Mautic’s official hosting service. These 2 are the best but Mautic’s official hosting service is much costlier than us.

Email Marketing Giant in the Industry

Mailchimp is an online software solution which organize, track and manage the contacts, all in one place. Mailchimp is very efficient and provides organisation a compatibility with Email marketing tool. Which is easy to use, support and beautiful templates with a lot of other features.

Here you do not need to configure any SMTP and other mailing services, mailchimp will provide you that too. But at different price, price may be cheaper or costlier from your current SMTP (mailing) partner. To have a better comparison of SMTP pricing, have a look at our pricing depends upon the no. of mail sent.

Mailchimp’s main area of function is to store the leads, track them, send them mail according to campaign and have a record of campaign. Mailchimp is not very good in marketing automation and website’s lead tracking.

The major secret power of Mailchimp is its integration compatibility. Here Mailchimp show it’s 16 years’ experience, and make this application is able to integrate easily with hundreads of other applications. Many of names of application in this list will new for you even, but yeas Mailchimp can integrate with them too.

Go ahead with article and you’ll get the answer of all your doubts and. At the end of article, you’ll found yourself on the very determined, precise and confirm decision. These all was the short introduction of both the application, now start the comparison.

First Have a look on feature list of both oh these platforms:

Mautic vs Mailchimp: Comparative Feature List

Mautic 
Mailchimp
Lead Scoring     
Yes
Yes
Lead Segmentation
Yes
Yes
Web Activity Tracking
Yes
Yes
SMS Marketing
Yes
Yes
Personalised Web Content
Yes
No
Bi-Directional CRM Sync.

Yes (Only with SalesForce)

Yes
Event Management
Yes
No
Split Testing
Yes
No
Create Membership Sites
No
Yes
Sales Report
Yes
Yes
Social CRM
Yes
Yes
Note: All the feature of Mautic is described as feature offered by MediaPropel in Mautic Hosting.

Mailchimp vs Mautic: Full Integration Compatibility

Mautic 
Mailchimp
Leadformly Integration
No
Yes
Outlook Integration
Yes
Yes
Gmail Integration
Yes
Yes
Salesforce Integration
Yes
Yes
Sugar CRM Integration
Yes
Yes
Microsoft Dynamics Integration
Yes
Yes
Note: All the integration feature of Mautic is described as feature offered by MediaPropel in Mautic Hosting.

As we can see both platforms are approx. equal in terms of features but Mailchimp named this bet cause of more fluid integration with lot of application. This vast difference is cause of years of experience. Mailchimp is working in this industry from last 16 years and from its 1st day, they charge for their service. On the other hand, Mautic release first time for public in 2014, and its open source.

I think, now you got the point, Why Mautic vs Mailchimp is meaningful?

Mautic is new, open-source but rich in feature and fully customised. Mailchimp has very limited access to customize it. Experts at MediaPropel push the mautic beyond limits and let you explore a little bit more than its official features and official documentation.

Limitation of Applications (Mautic vs Mailchimp)

In this Globe nothing is perfect, everything has some cons and limitations. These limitation sometimes may intentional and sometimes accidentially or cause of limited knowledge of programmer. Which can be sort out later, by more skilled programmer.

Intentional limitation generally occurs causes of security purpose and its worthful. We too love to have some less feature instead of bundles of insecure feature.

There is listed below some limitation of Mautic:

Mautic is very promising application and if you’ll use it once you found it very useful and handy. But somewhere, few of its features are under improvement which can be consider as its limitation. The Biggest Limitation of Mautic is its integration capability. Mautic can be integrate with approx. most famous CRMs and other Email related applications. Because Mautic is open source application so, if you are aspired to get some help by core developer team then it’s not possible, till you move for hosted version of Mautic, which cost you minimum $99. Here MediaPropel comes into scene and deploy you much better service and support by Mautic experts. Experts at MediaPropel won’t let you feel that you are using an open source application. Even limitation of Mautic that it is Open-Source, get converted into its one major benefits and we push this application beyond the limits and make it more perfect then its official release.

Limitations of Mailchimp:

Mailchimp is one of the market leader and very old and established name but it doesn’t mean this application haven’t any limitation for users. It has, as we already say nothing is perfect in the world. Mailchimp has some limitations like you have very limited access for templates and landing pages. This application let you customize the templates and landing pages but you’ll lack somewhere to get the full access and have to customize them under their defined boundries.

The major limitation of Mailchimp is it’s Terms of usage. This section generally be untouched by customers and we blindly click on “I agree” button. Their term os usage may be harsh for you and let me tell you one thing that they are very strict with their terms and without wasting a second they can suspend your account. You can loose control on your account and in worst case you can loose your list too.

There is the list of content which are prohibited on Mailchimp:

  • Emails offering to sell illegal goods or services
  • Emails that violate CAN-SPAM Laws
  • Pornography/sexually explicit content
  • Escort and dating services
  • Pharmaceutical products
  • Work from home, make money online, and lead generation opportunities
  • Gambling services or products
  • Multi-level marketing
  • Affiliate marketing
  • Credit repair and get out of debt opportunities
  • List brokers or list rental services
  • Selling “Likes” or followers for a social media platform

These are looks very fairly written terms but, sometimes you can get stuck in these. Especially if you are a Blogger, freelancer or your main earning source is Affiliate Marketing. Mailchimp will not even let you send the affiliate link or any money making kind of promotional mail. They will not suspend your account on your first mail, but if someone complaint against you than they will immediately suspend your account. And as I mentioned earlier in worst case you can lose your list too.

Benefits of Mailchimp over Mautic

If you are using self hosted version of Mautic without any good hosting partner than it could be a headache for you instead of ease in Marketing Automation. You should be a skilled IT engineer with proper experience in the field of servers and networking. But at MailChimp there is no headache for servers and all. Here you’ll pay for your plan and rest of the things they will take care of. You can also use Mautic as simple as Mailchimp. For this you have to choose MediaPropel as your Mautic hosting partner and all the things will take care by MediaPropel, even if you’re new with Mautic then Experts at MediaPropel will train you too. Yes, they will not charge you a single penny even extra then your subscription charge.

Benefits of Mautic over Mailchimp

If you are using Mautic hosting at MediaPropel for your marketing automation than you can use it flawlessly without any interruption. Here we are to take care of anything, if there is any problem. As we mentioned in limitation of Mailchimp tab that you can’t send the contents which are marked as prohibited in mailchimp, but in Mautic you can send these kind of contents too through your own mail server. Because here at MediaPropel too you’ll get suspend if we will detect this kind of content in your account or any suspicious activity. But you can create your own mail server and we will setup that here and you are free to send anything.

Undoubtedly, Mailchimp can integrate with each and every CRM and CMS. Afterall they are in the market from last 16 years and Mautic is very fresh in comparison of them. But at which pace Mautic is developing its remarkable and very soon it will stand near to mailchimp.

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